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Supermarket Rewards: Are They Worth It?
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Supermarket Rewards: Are They Worth It?

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Time to switch up your rewards? If you have a credit card that focuses its perks and rewards on travel – and you feel like you’re not getting as much value from it as you did pre-pandemic – this could be a good time to check out other options. 

In this post, we’re going to look at supermarket rewards cards, to find out just how much rewards value you can get from your weekly shop. Taking a deep dive into Coles’ Flybuys and Woolworths’ Everyday Rewards, we’ll investigate exactly how each program works, whether it offers value, and what tradeoffs you may have to make as a member.

Want to maximise your earn? We’ll cover that too, as we dip into the various ways you can boost your points earning potential within the world of supermarket rewards.

Coles’ Flybuys

Owned and operated by Coles, Flybuys is one of Australia’s biggest and best-known loyalty programs. 

Free to join, the Flybuys program allows members to earn points on their spending at Flybuys partner retailers and service providers, such as Coles and Kmart. From there, members can choose to convert their accumulated points into cashback at the checkout, shop the Flybuys Store for gift cards and merchandise, or redeem their points for travel through Flybuys travel or via a Velocity Points conversion.

How to Apply

To become a member of Flybuys, you must be aged 16 years or over and have a current Australian residential address. Membership is free – all you need to do to apply is register your details online. Alternatively, you can complete the Flybuys application form or contact the Flybuys Service Centre.

After you have successfully registered your info, you will receive a Flybuys membership number and a Flybuys card. While you can just use the card to earn and redeem points, it’s recommended you download the app as well, as this is where you can access bonus points offers to boost your points earn.

Earning Points

To earn points within the Flybuys program, simply scan your Flybuys card or enter your Flybuys info when spending at partner retailers and service providers. Each partner has its own earn rate, with bonus offers that pop up from time to time. To stay up-to-date with partner earn rates and offers, keep a close eye on the Flybuys site or your Flybuys app.

Here are the current Flybuys partners, their earn rates and offers.

  • Budget. Currently at Budget, you can earn 3 points per $1. However, Budget has announced it will no longer be participating in the Flybuys program from 12 August 2021. That means you will not earn Flybuys points on bookings made after that date.
  • Catch. Shopping on Catch.com.au, you can earn 1 point per $1. By joining Club Catch, you can boost your points earning to earn 2 points per $1.
  • Citi. If you apply for a Citi Rewards credit card by 31 Aug 2021 and then spend $3,000 on eligible purchases within 90 days from card approval, you will receive 100,000 Flybuys bonus points. This equates to $500 in Flybuys dollars at the checkout.
  • Coles. When you shop at Coles supermarkets, you can earn 1 point per $1 spent.
  • Coles Credit Cards. By applying for a Coles credit card, you can boost your Flybuys earn as you spend day-to-day. More on Coles credit cards later. 
  • Coles Insurance. Staying within the Coles family, you can earn points on your premiums with Coles Insurance. 
  • Coles Personal Loans. If you apply for a Coles personal loan, you can earn 1 extra point per $1 spent at Coles, up to a total of 1,000 extra points per month.
  • Discovery Parks & Gday Parks. When you stay at Discovery Parks and Gday Parks, you can earn 2 points per $1 on your booking. If you register for a 2-year membership for $50, you can also earn 3,000 bonus points.
  • First Choice Liquor & First Choice Liquor Market. As you stock up on your favourite tipple, you can earn 1 point per $1 at First Choice Liquor and First Choice Liquor Market.
  • Flybuys travel. When you buy flights, accommodation, cruises or any other type of travel with Flybuys travel, you can earn 1 point per $1 on your booking.
  • HCF: When you join HCF health insurance and stay for 10 months, you could receive up to 130,000 points. HCF will also waive the two-month wait on extras when you take out combined hospital and extras cover by 31 August 2021.

 

Annual premium Total points Flybuys dollars
$6,000+ 130,000 points $650
$5,000 – $5,999 100,000 points $500
$4,000 – $4,999 80,000 points $400
$3,000 – $3,999 60,000 points $300
$2,000 – $2,999 48,000 points $240
$1,000 – $1,999 24,000 points $120
Less than $999 14,000 points $70

 

  • Klarna. As a member of Klarna rewards club, you will earn 1 vibe per $1 spent. You can convert the vibes you earn at a rate of 3 Flybuys points for every 1 vibe. As a new Klarna rewards member, you will receive 5,000 bonus Flybuys points after downloading the Klarna app, joining its rewards club, and making your first payment by 13 September 2021.
  • Kleenheat. By switching to Kleenheat for your natural gas, you can collect 10,000 bonus points, and then earn 1 point per $1 on your future bills.
  • Kmart. When you shop at Kmart, you can pick up 1 point on each $1 you spend.
  • Liquorland. When you shop at Liquorland, you can pick up 1 point on each $1 you spend.
  • mycar. For every $1 you spend on car tyres and servicing at mycar, you will earn 1 point. 
  • NAB. If you earn NAB Rewards on your NAB credit card, you have the option to transfer your NAB Rewards points to Flybuys points at the following rate.

 

NAB Rewards
Classic cardholders
3 NAB Rewards Points 2 Flybuys points
NAB Rewards
Platinum cardholders
1 NAB Rewards Points 1 Flybuys points
NAB Rewards
Signature cardholders
1 NAB Rewards Points 1 Flybuys points
NAB Rewards
Business Signature cardholders
1 NAB Rewards Points 1 Flybuys points

 

  • Optus. When you sign up to certain new plans with Optus, you can collect bonus Flybuys points. 
  • Shell Coles Express. When you pay for fuel at Shell Coles Express, you can earn 1 point per $2. If you have a Coles supermarket docket offering 4c off per litre at the pumps, you have the option to switch your preference to collect 8 points per litre instead.
  • Target. When you shop at Target, you can pick up 1 point on each $1 you spend. 
  • Velocity Frequent Flyer. With Velocity as a Flybuys partner, you have the option to convert Velocity Points to Flybuys points (conversion ratio 2 Flybuys points: 1 Velocity Point).

Note: All partners, earn rates and bonuses correct at time of writing.

Flybuys Credit Cards

Right, time to get into those Coles credit cards. Coles currently offers three credits, each of which allows cardholders to boost their Flybuys points earn. Here’s how they work and what they have to offer.

Coles No Annual Fee Mastercard

With the Coles No Annual Fee Mastercard, you can earn 1 Flybuys point per $2 on all eligible spending, while paying no annual fee.

When it comes to rewards cards, getting value from the points you earn is all-important. Paying no annual fee on your card makes value much easier to come by, as you don’t have to worry about spending a certain amount to break even on the rewards you earn.

As a new cardholder, you can also take advantage of this card’s intro offer. All you need to do is spend $1,500 within 60 days of card approval, and you will receive $100 off your Coles shop at the checkout.

Example

Sophie spends $12,000 on her card each year. Half of that is spent in Coles. Her card spend on its own would give her 6,000 Flybuys points. Plus she would earn 6,000 points on her Coles shop as she double dips as a Flybuys member.

Overall, she would earn 12,000 Flybuys points, which she could redeem at the checkout for $60.

While this doesn’t sound like a huge win, Sophie isn’t paying an annual fee on her card, so she still gets to enjoy something back on her card spending – plus she gets $100 to spend at the checkout from her intro bonus.

 

Coles Rewards Mastercard

With the Coles Rewards Mastercard, you can earn 2 Flybuys points per $1 on the first $3,000 you spend each statement period, and 1 Flybuys point per $1 thereafter.

In the first year, you will pay no annual fee, after which point, it will revert to $99 per year.

As a new cardholder, you can also pick up $200 off your shop or 40,000 bonus Flybuys points after spending $1,500 in 60 days from card approval.

Example

Connor spends $35,000 on his card each year. Of that, $15,000 is spent in Coles.

Spending less than $3,000 per month, Connor earns 2 points per $1 on his entire card spend, giving him 70,000 points. Earning 1 point per $1 on his Coles spend, he double dips to earn 15,000 additional points.

On his overall earn of 85,000 points, he receives $425 back at the checkout.

In the first year, Connor pays no annual fee and gets $200 back as an intro bonus. This gives him $625 in value in the first year, and – assuming his spend remains the same – $326 in the second year.

 

Coles Low Rate Mastercard

Coles Low Rate Mastercard focuses more on low rates than points. As such, it only offers an earn rate of 1 point for every $2 spent at Coles Supermarkets.

Currently, it has a variable rate of 12.99% p.a. on purchases, plus an annual fee of $58. There are no intro offers with this card.

While this card could help you save on interest if you occasionally carry a balance, it’s not going to provide a huge boost to your Flybuys earn. 

Extras
Coles Rewards Mastercard holders pay no foreign currency conversion fees on purchases when travelling overseas or shopping online with international retailers.

Platinum cardholders can benefit from complimentary insurances and a concierge service.

Redeeming Points
In terms of points redemptions, Flybuys keeps it pretty simple. You have three options when redeeming your points.

  • Money back at the checkout. You can redeem 2,000 points for $10 off at the checkout when shopping instore at Coles, Kmart, Target, Liquorland, First Choice Liquor Market, Coles Express and mycar.
  • Book travel. You can redeem points for travel by converting your points to the Velocity program, or by booking flights, hotels, packages, car hire, cruises and more at Flybuys travel.
  • Shop the Rewards Store. You can redeem points in the Flybuys Store, with more than 1,000 rewards to choose from, including tech, toys and homewares. Flybuys often offers special deals on certain rewards within its Store, for example, it may offer double value points on boxes of wine or travel essentials.

 

Example

Briana has accumulated 44,000 Flybuys points and is trying to decide how to spend them.

  • At the checkout, she could get $220 back on her shop at Coles.
  • Booking flights via Flybuys travel, she could book a one-way Virgin flight from Melbourne to Cairns worth $219, for 43,800 points.
  • In the Flybuys Store, she could get $200 in Coles gift cards for 40,000 points. 
  • Also in the Flybuys Store, she could pick up Skullcandy Hesh ANC Noise Cancelling Headphones for 43,447 points, which we found with an RRP of $249.95.

As an alternative option, Briana could convert her 44,000 Flybuys points to 22,000 Velocity Points. However, this would significantly reduce the value of her points.

  • Shopping the Velocity Store, she could redeem 21,812 Velocity Points for a $100 Coles Myer gift card. 
  • Flying Virgin Melbourne to Adelaide return, she could redeem 21,900 Velocity Points for flights worth $129.

Need to Know Info

Anything else you need to know about Flybuys?

According to the Flybuys terms and conditions, for the most part, Flybuys points don’t expire. This means you can continue to earn points until you have enough to get the reward that suits you.

However, it’s worth pointing out there are two instances where Flybuys points may expire. Points do not expire unless:

  • You have not registered with Flybuys, in which case they will automatically expire in three months. This may apply to you if you receive bonus points as part of an offer, but fail to register as a Flybuys member.
  • You do not earn or redeem any points on your account for a period of 12 consecutive months. Then your points, and any Flybuys dollars, will automatically expire. Flybuys may also terminate your membership and close your account.

Woolworths’ Everyday Rewards

Going head-to-head with the Flybuys program, Everyday Rewards is offered by Coles’ main competitor, Woolworths. Working in much the same way as Flybuys, Everyday Rewards allows members to earn points on their spending within the Woolworths Group and with certain partners, which they can then redeem at the checkout or convert to Qantas Points.

How to Apply
To become an Everyday Rewards member, you need to be aged 18 or over and have a current Australian residential address. If you are under the age of 18, you will need the consent of your parent or guardian to join.

Joining is free and there are no fees to continue as a member. To join, you can either complete the application process online, download the Everyday Rewards app, call the Everyday Rewards Contact Centre, or consent to become a member as part of an application for a Woolworths branded insurance, telecommunications or financial services product.

Earning Points
Once you’ve joined, you can start earning points. Everyday Rewards offers a standard earn rate of 1 point per $1 spent at Woolworths and all partners within the program. These include:

  • Woolworths Supermarkets and Woolworths Metro (including spending at woolworths.com.au and via the Woolworths App) 
  • BWS (including spending at bws.com.au and via BWS on tAPP)
  • BIG W and bigw.com.au
  • Participating Ampol locations (which may be branded Caltex or Ampol as Ampol transitions to its own branding)
  • Ampol Woolworths Metro
  • Caltex app
  • Ampol app
  • Participating Caltex Woolworths/EG Australia
  • www.superpharmacy.com.au
  • www.petculture.com.au
  • www.healthylife.com.au

The program also notes that other stores or businesses may offer points earning and bonuses as part of ongoing promotions, which are advertised accordingly.

Like Flybuys, Everyday Rewards allows members to fast-track their points earning with ‘boosters’. These are offered to each member individually via email and the Everyday Rewards app, and may include offers that allow members to earn up to 10 points per $1.

It’s also worth noting that you cannot earn points on certain types of spending, such as gift cards, tobacco and lottery products. For the full list, check the program’s terms.

Aside from earning points at the above partners, you can also collect points with Bupa on eligible health insurance policies, and with Origin Energy on the Origin Everyday Rewards plan.

Everyday Rewards Credit Cards

According to the Woolworths Money site, it is not accepting applications for new credit cards right now, presumably because of COVID.

 “In light of the current situation, we will be temporarily pausing new card applications.”

While there is no indication regarding when applications will resume, we’ll take this opportunity to have a quick look at the range of cards typically offered as Woolies rewards earners in case applications open up sooner rather than later.

Woolworths Everyday Platinum Credit Card

The Woolworths Everyday Platinum Credit Card has a standard annual fee of $49. It offers the following uncapped earn rate:

  • Earn 3 points for every $1 spent on all purchases of Woolworths brand products.
  • Earn 2 points for every $1 spent on purchases at Woolworths Supermarkets and BIG W.
  • Earn 1 point for every $1 spent on eligible purchases elsewhere.

Like Coles credit cards, this Woolies card allows you to double dip on points, so you can pay with your card to earn your card’s standard earn rate, to then pick up 1 point per $1 on all other eligible spending at program partners.

In terms of points redemptions, for every 4,000 points you earn on your card spending, you will receive a $20 Woolworths Shopping Card. This is an automatic redemption, tallied up and sent out every four months. You can use Shopping Cards in Woolworths Supermarkets and BIG W.

Woolworths Qantas Platinum Credit Card

Alongside the Everyday Rewards earning card, Woolworths offers its Woolworths Qantas Platinum Credit Card. This card has a standard annual fee of $169 and provides the following earn rate:

  • Earn 1 Qantas Point for every $1 spent at Woolworths and Woolworths Group Stores, in store and online.
  • Earn 0.5 Qantas Points for every $1 spent on all other eligible purchases.
  • Earn additional Qantas points on other selected Qantas products and services.

Points on this card are directed automatically to your Qantas Frequent Flyer account, where you can redeem them as normal within the Qantas Frequent Flyer program.

Extras
With a Woolworths Credit Card in your wallet, you can also take advantage of a range of other benefits and discounts. These include:

  • 10% off your grocery shop once a month
  • Up to 10% off Woolworths Insurance
  • Exclusive benefits in dining and accommodation
  • 24/7 Concierge Service 

Redeeming Points
Time to redeem those Everyday Rewards points? You have three options available to you.

  • You can redeem 2,000 points for $10 off at the checkout at any of the partners mentioned above (apart from Everyday Market from Woolworths).
  • You can opt in to Bank for Christmas. This essentially banks all your points, so that you can’t redeem them until December. At that point, you can redeem them at the checkout, as per the option above.
  • You can convert 2,000 Everyday Rewards points to 1,000 Qantas Points.

☝ Need to Know Info

Let’s get into some small print. According to the Everyday Rewards terms and conditions, here’s some of the more important need-to-know info.

  • You cannot have more than $4,500 Everyday Rewards dollars in your account.
  • Your Everyday Rewards points will expire if you have less than 2,000 points in your account and don’t scan your Everyday Rewards card for 18 months or more.
  • If you have at least $10 Everyday Rewards dollars in your account, it will expire after 12 months if you don’t redeem it within that time.

Tradeoffs to Consider

Before you join a loyalty program, whether that’s Flybuys, Everyday Rewards, or any one of the numerous other programs out there, there are certain factors you may want to consider. While it may seem nice to get something back on spending you need to do anyway, there are tradeoffs you are making as a loyal member.

  • One of the most important factors to consider is privacy. Every time you swipe your loyalty card, the owner of that loyalty program receives a heap of information about you. From how much you spend to what brands you buy, that data is incredibly valuable, even if you don’t consider it to be.
  • Another factor to consider is the cost of your loyalty to one particular brand. If you only shop at one supermarket, you could be losing out on lower prices, special deals and better promotions at other stores, meaning you spend more to get less back in return.
  • Lastly, there is value. While joining Flybuys and Everyday Rewards is free, the value you will get on your everyday shop is relatively small. If you spend $2,000 in Coles, you will get $10 off at the checkout. With that being said, there are ways to boost your earn, such as using a co-branded credit card or taking advantage of points boosting promotions.

 

Kogan

While it may not be a supermarket rewards card, the Kogan Money Black Card could be worth looking into if you spend regularly at Kogan. Let’s take a quick look at what it has to offer.

  • You will receive $50 credit after using the card to make an eligible purchase in the first 30 days.
  • You will receive $350 credit after spending $1,500 on the card in the first 90 days from approval.
  • You will pay no annual fee.
  • You will earn 2 rewards points per $1 on eligible purchases at Kogan.com and 1 reward point per $1 on all eligible spending elsewhere, uncapped. 
  • You can redeem your points for eligible purchases at Kogan.com using Pay with Points, where 100 points = $1 of credit.
  • You will also receive complimentary Kogan Membership (valued at $99 per year), which offers free shipping on thousands of products, express shipping upgrades, and exclusive specials at Kogan.com.

 

Example

Sara wants to upgrade her lounge room. From Kogan, she buys a TV for $1000, a TV unit for $250, a lounge set for $2,000, a rug for $150 and some decorative items for $200. Coming to a total of $3,600, this gives her 7,200 points.

Throughout the rest of the year, Sara spends a further $1,500 at Kogan and $5,000 elsewhere. This gives her 8,000 points.

Paying out no annual fees, Sara receives $400 in bonus credit in the first year, plus 15,200 points, which equates to $152 in credit. 

However, with no big purchases to make the following year, Sara only receives 8,000 points, or $80 in credit on her $6,500 spend. As she has no annual fee to pay – and she enjoys the various perks offered as a Kogan Member – she decides to keep the card anyway, as it’s still giving her something back on her spending.

Tips! How to Maximise Supermarket RewardsBack to supermarket rewards. Considering the fact that joining both Flybuys and Everyday Rewards is free, anything you get in return is a bonus – and all you need to do to benefit is swipe your card at the checkout. As long as you’re happy with the data your loyalty program collects in return for this transaction, the main thing you will need to consider is how you can maximise your points earn. Here are some tips to help you boost your points earning to get the most value from your program.

  • Download the app. With your loyalty program’s app on your phone, your ‘card’ will always be on hand to scan at the checkout. Your app is also the gateway to all your personalised points boosters. These boosters provide the best way to maximise your points earn, so make good use of them.
  • Stay on top of your program. Partners, earn rates and offers will change over time, so stay on top of those changes to make the most of your spending. Sign up for email alerts or a newsletter subscription to stay up-to-date on the latest program updates.
  • Apply for a co-branded credit card. While Woolies cards are off the table for now, you could boost your Flybuys points earn as a Coles shopper with the right Coles credit card. Keep an eye out for intro offers, as they provide even more value.
  • Add a family member. You may be able to add a family member to your loyalty program and/or co-branded credit card. Their additional spend should boost your points earn overall.
  • Play the system. Consider joining Flybuys and Everyday Rewards. Then, if you switch supermarkets frequently, you may find you get better points boosters to entice you back to each store. By doing this, you can also be sure to get the best deals wherever they’re on offer instore, saving you money in the long run. 
Photo source: Getty Images
Founder - Roland B Bleyer

Roland Bleyer

Founder of Creditcard.com.au. Roland has extensive knowledge about credit cards in Australia. Known as a credit card expert, he has been featured on tv and in various publications. Some popular offers on our site right now include the ANZ Low Rate. This special offer has no annual fee first year, a low purchase rate and long 0% balance transfer. Have a look also at the huge 0% for 30 months balance transfer from Citi with no balance transfer fees.

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