David Jones Premiere Credit Card

Pauline Hatch

Pauline is a personal finance expert at CreditCard.com.au, with 9 years in money, budgeting and property reporting under her belt. Ask Pauline a Question about this card.

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The David Jones American Express Credit Card, issued by Latitude, is designed for those who love shopping at David Jones and want to earn rewards on their everyday spend. Now, for a limited time, new cardholders can enjoy 0% interest on eligible purchases for 6 months when they apply and are approved before 31 January—making it even easier to take advantage of this stylish shopper’s card.

While it might not boast the extensive premium perks of higher-tier cards, its focus on rewarding everyday spend, especially at David Jones and common shopping locations, makes it a solid contender for those looking to get more back from their regular purchases. Just be mindful of the high purchase interest rate if you don't pay off your balance in full.

What I love about the David Jones Premiere Card

This card packs a punch in the points-earning department, especially in categories where many people spend frequently. It's not just limited to David Jones anymore, which is a great plus.

Here are the key benefits:

0% Interest Offer: Enjoy 0% interest on eligible purchases for 6 months when you apply and are approved for a David Jones Credit Card before 31 January—perfect for spreading the cost of larger purchases while earning rewards.

Strong Points Earning Rates: You earn valuable David Jones Points across several tiers of spending. The rate is particularly good where you might shop often:

• 2 points per $1 spent at David Jones (in-store and online).
• 3 points per $1 spent at participating supermarkets and petrol stations.
• 1 point per $1 spent everywhere else Mastercard is accepted.

Getting bonus points at supermarkets and petrol stations significantly boosts your earning potential on everyday essentials.

Flexible Redemption Options: All those hard-earned David Jones Points can be redeemed in several practical ways via the David Jones Points Hub (accessible through the Latitude App). Options typically include:

• Redeeming points for David Jones Gift Cards (minimum redemption applies, e.g., 3000 points for $20).
• Converting points to a credit on your card account (minimum redemption applies, e.g., 5000 points for $25).
• Using points to 'erase' eligible purchases made on the card (minimum purchase and points balance apply, e.g., purchases $25 or more within the last 30 days, minimum 5,000 points).

The ability to get points back as a statement credit offers good flexibility beyond just gift cards.

David Jones Perks: As expected, being a David Jones cardholder comes with exclusive benefits when shopping there. These include complimentary express delivery for online orders and complimentary gift wrapping in-store.

The ongoing annual fee is $99, which remains competitive for a rewards card with this level of flexibility and value.

Other features and benefits

Beyond the points and core DJ benefits, the card includes several useful features:

• Mastercard Acceptance: Benefit from worldwide acceptance wherever Mastercard is welcomed.
• Digital Wallets: Easily add your card to Apple Pay, Google Pay, and Samsung Pay for convenient contactless payments.
• Hotel Discounts: Access a 10% discount at selected hotels via Expedia and Wotif when booking through the Latitude App.
• Exclusive Access: Receive exclusive invitations to David Jones events and previews, along with special cardholder discounts.
• Up to 55 Interest-Free Days: Get interest-free days on purchases when you pay your closing balance in full by the due date.

What’s not so great

Every card has its drawbacks, and the Premiere card is no exception:

High Purchase Interest Rate: If you don't pay your balance in full each month, the ongoing purchase interest rate of 23.99% p.a. is quite high. Carrying a balance will quickly outweigh the value of any points or benefits earned. ⚡ The best way to use a rewards card is to pay the full statement balance by the due date to avoid interest charges.

Annual Fee after First Year: While $99 is reasonable for a rewards card, you need to ensure you're earning enough points or using the benefits (like free delivery or discounts) to offset this cost annually.

Limited Insurance Coverage: Unlike some premium cards, the Premiere card does not complimentary travel insurance or other broader insurances like purchase protection. An additional cardholder fee of $24 also applies.

Who suits the David Jones Premiere Card?

The David Jones Premiere Credit Card is a strong fit for individuals who frequently shop at David Jones and regularly spend at supermarkets and petrol stations. If you can consolidate your spending on this card in these key areas and reliably pay off your balance in full each month to avoid interest, the points can add up quickly and provide tangible value through redemptions at David Jones or as statement credit. It's a good entry-point rewards card for loyal David Jones customers who want more than just store discounts.

As always, refer to the card's Key Fact Sheet and Conditions of Use provided by Latitude for the full details on rates, fees, eligibility, and benefits. Terms and conditions apply.